Elliott Group, Carter Accommodation, and Procomm Site Services, specialists in UK modular services, and part of Modulaire Group, have announced plans to unite under a common brand – Algeco – from 31 March 2022.
The combined UK business will be headquartered in Peterborough, with 23 site locations servicing its portable, modular building, and offsite construction hire and sales activities. Algeco, a long-established brand in the European modular services and infrastructure industry originally formed in 1955, says customers will benefit from ‘a stronger, better integrated, and structured organisation, with a renewed commitment to placing customer service excellence at the heart of the organisation’. It says the move will ‘create a single, consistent brand across the UK and Europe, to reflect the group’s position as a leader in European modular services and infrastructure’.
Algeco claims ‘a proud heritage of serving customers across Europe, providing a strong basis for the single identity’, which it says will ‘facilitate growth in brand equity in the marketplace, and allow UK customers to benefit from best practice-sharing with Algeco in Europe and producing innovative modular solutions’.
John Campbell, managing director of Algeco in the UK, said: “Adopting the Algeco brand in the UK provides a link with our heritage, while also symbolising the transformation the UK business is currently going through as part of our group’s global ambitions. We have an exciting future ahead of us.”
Algeco and the Modulaire Group are owned by investment funds managed by Brookfield Business Partners L.P, which acquired the Modulaire Group in December 2021. Algeco employs over 1,200 people in the UK, and has a turnover of around £200 million.